ADVERTISING CAMPAIGN FOR THE NEW ANTIBACTERIAL PRODUCT
Advertising of the new product called Prevahex – the first and only pure chlorhexidine dressing cleared by the FDA complete with antimicrobial protection throughout the transparent areas of the dressing. Our job was to create a series of advertising photographs on the subject of lack of protection. The campaign slogan was Partial protection is no protection at all.
We started with casting following the guidelines of the desired demographic. We were honored to work with the brilliant actors Kissy Simmons and Lourdes Severny, who brought the necessary expressions and feel to images. The photo session took place at our Times Square studio. Postproduction was done in the next 3 days.
Campaign was launched at medical institutions nationwide.